Calm, minimal workspace background — operations support for online coaches

You don't just need someone to complete tasks. You need someone to take the thinking off your plate too.

Someone who takes your vision, works out what needs to happen, and takes responsibility for getting it done — without you needing to be involved in every step.

Not hours logged. Results delivered.

Notebook, pen and coffee on a marble desk — organised business operations for coaches

The right support doesn't just free up your time. It changes how your business feels.

When there's someone in your business you genuinely trust — someone who sees the vision, owns the work, and gets things done without you holding it together — something shifts.

You stop carrying all the pieces in your head. You stop being the person who has to think of everything, explain everything, check everything. You stop working the late nights, the weekends, the margins of your own life that were supposed to be for something else.

And the practical stuff follows. A client experience that feels premium at every touchpoint. A course that's actually live and running. A business that earns more because it's finally set up to. More time doing the work you love. And more time outside your business too.

You're really good at what you do. You're just tired of having to do everything else as well.

You have a proven offer, clients coming in, and a vision for where your business is going. You're really good at what you do and you care deeply about the people you help, you just don't want to also be an expert on course platforms, email automations and AI Agents.

I'm not going to patronise you by listing all the reasons you need support — if you've landed here, you already know how important it is for you to go get out of the weeds and more fully into the visionary role in your business.

Instead, let's talk about what you've probably already tried and why it hasn't quite worked.

Online coach working at a café with a notebook and coffee

When you're drowning in to-do’s, there are a few things people tend to reach for:

Hiring a Virtual Assistant to take some of the work off your plate. Only to find you're spending more time writing instructions, delegating tasks and checking work than you would have spent just doing it yourself. A VA takes the doing off your plate. The thinking, the ownership, the mental load? That stays with you.

A one-off systems setup or VIP day. Only to find that once that person has left your business, you have shiny new systems you don't know how to use and nobody to maintain them. A one-off setup isn't support. It's a starting point — with no one to see it through.

An OBM or Operations Manager to take the thinking off your plate. Only to find the cost of a monthly retainer that would actually take the ownership off your plate is eating into the very profit margins you're trying to protect. For a lean lifestyle business, it's simply more than you need or want to spend right now.

The AI course which promises to teach you how to build a business without a team. Only to find you don't have the time to do the course, let alone implement any of it. And honestly — figuring out AI tools isn't what you want to be spending your time on. You just want someone who already knows how to use them.

Nope, I'm not a mind reader. Just someone who has spent 6+ years inside businesses exactly like yours and noticed the same pattern again and again.

Brilliant business owners with brilliant offers, feeling overwhelmed, under supported and further away than ever from the impact and income goals they have for their business.

Not because support wasn't available. But because none of it quite fit.

So I built a role that actually does.

Someone who doesn't need step-by-step instructions. Who you can share your vision with and trust to go away and figure out the best way to make it happen.

Someone who does the work to a standard you don't need to check. Who manages all the moving parts, owns the project from start to finish, and brings the thinking, the project management, and the implementation — so you don't need three different people working on one thing.

Someone who is an expert in businesses like yours — who knows the tools, the technology, and the AI, and can bring that knowledge and experience to make things in your business work better than you imagined.

Someone who keeps the bigger picture in mind — always working towards the impact and income goals you have for your business, not just ticking things off a list.

And someone who genuinely cares. Who's in your business with you, treats it like it matters — because it does.

That someone, is me ;)

Professional woman in a bright home office — results-focused operations support for coaches

What support looks like when it’s built around results, not hours.

Clearly scoped projects, not open ended retainers. Hourly packages and open ended retainers keep the wheels turning but turning isn't the same as moving forward. Every project I take on is tied to a specific outcome so that the money, time and energy you invest is always connected to your bigger picture goals — and you'll know exactly what you’re getting for your money.

Someone who owns the work, not just does it. I don't wait to be told what to do. I plan the project, manage the moving parts, create the processes, and take responsibility for the outcome. You're not managing me. You're trusting me.

Technology for what technology does well, a human for everything else.
It's my job to understand how AI and automations can make your business run more efficiently and cost-effectively — so you don't have to figure it out yourself. What can be automated, will be. What can be simplified, will be. You don't need to know which tools are worth your time. I'm already across it.

And for the things that still need a real person — communicating with your clients, nurturing your community, building the relationships that make your business feel personal — that's where I show up too. Someone who understands your values, your voice, and the standard you hold yourself to. Not a low-cost pair of hands. Someone who actually cares about the impression your business makes.

Flexible support that protects your profits. This isn't a monthly commitment sitting on your expenses whether you need it or not. Support scales up and down as your business needs change — so your costs stay lean, your profit stays high, and you're never paying for more than you actually need. Every investment tied to a real result. No bloat. No waste.

Organised filing cabinet with labelled folders for projects, clients and marketing

Coach writing notes at a desk — client of Erin Claire Butler, Operations Manager

‘From the start Erin found ways to create efficiencies, improve retention, and make my whole membership experience better.’

— Sheetal Story, Intuition Coach

What I Can Help You With

  • Your one-to-one offer is the heart of your business — and it should feel that way for your clients too. I help you build a client experience that's seamless, professional, and personal at every touchpoint, with the systems and automations behind it to make it run without you having to hold it together.

  • Ready to scale beyond one-to-one? Whether you're building a course, a group programme, or a membership from scratch (or optimising one that already exists) I can take care of the build, the tech, and all of the on-going support needed to make sure it runs properly and profitably.


  • Consistent marketing is usually the first thing to slip when you're busy. I help you set up and maintain the systems that keep you visible and your audience growing — email marketing, content repurposing, lead magnets, list building — done properly, so it actually works.

  • Inbox management, customer support, day-to-day operations — the behind-the-scenes work that keeps everything moving. Available for existing clients once we've worked together on a project. (Yes, including those Google Drive folders. 😊)

  • Sometimes you don't need a project. You need someone to think with. Someone who already knows the ins and outs of your business. Book a one-off call to work through a specific challenge, use me as a sounding board, or get a Projectors perspective on a decision you're sitting with. I ask the questions that help you figure out the right answer for you.

  • An annual planning day to map out your year with intention, followed by quarterly reviews and monthly check-ins to make sure everything stays on track. For the business owner who wants to grow with direction and strategy.


Online business owner reviewing plans at a desk — operations management for coaches and course creators

You've been holding this together on your own for long enough.

You built this business because you care deeply about the work you do and the people you help. And because you have a vision for the life you want your business to enable you to live.

Getting the right support is key to making both of those things happen. Someone in your business you genuinely trust — who sees the vision, owns the work, and gets things done without you having to hold it together. Support that's flexible, results-focused, and protects the profits you need to grow your business and live your life outside of it. 

If that sounds like what you've been looking for, I'd love to hear from you. Book a discovery call and let's talk about where your business is at, where you want it to go, and whether I'm the right person to help you get there.

Erin Claire Butler, Operations Manager for online coaches, based in Scotland, UK

Calm coaching workspace with candle and soft furnishings — strategy support for wellbeing coaches

“Our strategy session helped me to see my future vision and pull a few strands together that had been circling round my brain for a while.

— Lisa Swiatek, Wellbeing Coach